Plentiful and Happy

We produced a snack food from a dust noodle yielded from the production process of instant ramen noodles, and that was the origin of Baby-Star.

A typical example of re-born food is Ocara (bean-curd lees), which utilize the residue of soybean milk accumulated during the production of Tofu. Preserves such as dried, smoked, salted, frozen, canned and bottled foods harvested in season are also, in a broad sense, example of re-born foods. What is attractive about re-born food is its low cost, for the material is something that would normally be wasted. Baby-Star is one such re-born food. It is a substantial meal because it is made from instant noodles, yet it is a low-priced re-born food. These are some of the reasons for the "plentiful"-ness in Baby-Star.


Another distinctive feature of Baby-Star is the way it is eaten-with the hands.

Tableware is necessary when we eat rice or drink beer, but we can eat a rice ball and drink canned beer with our hands. Likewise, a bowl is needed to eat noodles, but you can pick up Baby-Star, the dried noodle in a package, and eat it by hand anytime, anywhere. Baby-Star thus has two valuable properties: it fulfills the function of a substantial food like rice or beer, and it possesses the convenience of being able to be eaten like a rice ball or canned beer. It is said that the 21st century will be the age of the service economy, where not only goods but also services and functions are traded. In that aspect, the future of Baby-Star is promising. That is one of the unique reasons for the "happy "-ness in Baby-Star. In Japan, until recently, we had meals only twice a day. However, today we are likely to have up to five meals a day: breakfast, lunch, a snack, supper, and an evening snack. Moreover, the distinction between a snack and a meal is said to be slowly disappearing. In conclusion of our consideration of the snack, we would like to emphasize that the proper role and distinct definition of the snack is something that tides you over when you are feeling hungry. That is the origin of our conclusion-"Plentiful and Happy".

Company Name The Oyatsu Company, Ltd.
Head Office Address 428-1, Ichishi-cho Tajiri, Tsu-city, Mie, 515-2592, Japan
Established Sep 3, 1948
President & CEO Tadashi Yokoyama
Paid-in Capital ¥100,000,000
Business Content Production and sales of confectioneries and food
Branches Sapporo, Sendai, Tokyo, Nagoya, Osaka, Okayama, Fukuoka
Factory Mie prefecture